- Is that you on the new Gala Bingo advert? We've been debating this all evening. See more of Paisley Billings on Facebook. Create New Account.
- GVC Holdings’ flagship online bingo property Gala Bingohas debuted its new UK-wide digital advertising campaign ‘Bingo like a Boss’. The digital campaign is fronted by reality TV star Paisley Billingsfrom E4’s ‘Tattoo Fixers’ show, with the aim of showcasing the ‘sassy side of the online bingo community’.
Gala Bingo has debuted its Bingo Like a Boss campaign, unveiling a new leading lady, Gloria, a gloriously sassy woman who slays life whilst casually playing bingo.
Paisley Billings Gala Bingo Schedule
Licensed and regulated by The Gambling Commission under licence 2396 for customer playing in our land-based bingo clubs. Mecca Bingo is part of the Rank Group. MECCA® and the MECCA logos are registered trade marks of Rank Leisure Holdings Ltd. Please gamble responsibly. 201.2k Followers, 832 Following, 607 Posts - See Instagram photos and videos from Paisley 🌻 (@misspaisleyxo).
The first of four ads (stars Paisley Billings from TV show, Tattoo Fixers, as Gloria and features the character playing Gala Bingo on her phone whilst simultaneously shredding an electric guitar solo… using her feet! Inspired by Gala Bingo’s seamless and exciting gameplay, this advert (named ‘Toe Jam’) and the remaining three will encourage watchers to ‘bingo like a boss’ whilst outrageously living life to the full.
With the aim of disrupting and inviting a new younger audience to experience the online game, the introduction of Gloria adds a fresh, modern edge to the brand, whilst maintaining relevance with its existing players. This is just one facet of Gala Bingo’s rebrand which includes an updated logo and tone of voice, a cleaner, refreshed look and colour palette, and a new approach to digital.
The commercials and digital content were directed by Los Angeles based comedy director duo Fatal Farm, while the campaign is being overseen by advertising agency, Antidote.
Paisley Billings Gala Bingo Tickets
Karina Adrian, Head of Brand Marketing at Gala Bingo, said, “We wanted to mix up the category and refresh our brand. We are a brand with significant heritage and branding that has stood us in good stead, however the time felt right to revamp and refresh, bringing us in to the roaring 20’s and with Gloria’s help, this truly integrated campaign certainly does that. We want to show a younger audience how fun and exhilarating the game can be, showing there is something for everyone. We’re really excited to unleash Gloria on the nation and bring the sass to bingo!”